Our Story
Switchwater was founded in Cambodia with a global dream.
Switchwater was born out of a bold vision: to harness the power of technology and creativity to unlock opportunities for young people across Asia.
After two deacdes living and working in Southeast Asia, our founder Craig saw firsthand how millions of youth are full of potential but cut off from access to quality education, digital skills, and creative tools. In early 2025, the idea took shape—to build a company that could bridge that gap using the tools of the future: AI, mobile-first EdTech, and youth-driven media.
Our Name
The name “Switchwater” is inspired by Cambodia’s Tonle Sap River—the only river in the world that naturally reverses direction every year. It's a symbol of transformation, possibility, and change from within.
We’re here to flip the script. To take what’s often been elite, expensive, and out of reach—and put it in the hands of the next generation. Whether it's through learning English on their phones or creating original music that tells their story, Switchwater is equipping the next generation to lead in a new era.
“To change the world we need to combine ancient wisdom with new technologies.”
— Paulo Coelho